Full-Stack Web Platform
purocoach.com
A global coaching marketplace connecting clients with 2,000+ certified coaches across 12+ categories — built with a modern full-stack architecture and deployed on AWS.
Project Overview
PUROCoach is a full-featured coaching marketplace platform that connects clients with certified coaches across life, health, fitness, career, business, finance, and more. The platform supports coach discovery, profile management, live video sessions, secure payments, and community features — all in one cohesive product.
As the full-stack developer, I architected and built the entire platform from the ground up, handling everything from the React frontend and Node.js backend to AWS infrastructure, CI/CD pipelines, and third-party integrations.
Key Challenges
The platform needed three distinct user roles — clients, coaches, and admins — each with different permissions, dashboards, and workflows, all built on a unified authentication system.
Integrating live video coaching sessions, real-time messaging, and notification systems required careful architecture to ensure low latency and reliability at scale.
Handling coach payouts, client payments, escrow-like service proposals, and flexible pricing arrangements demanded a robust, PCI-compliant payment architecture.
Technical Architecture
The platform is deployed on a robust AWS infrastructure designed for high availability, global content delivery, and seamless scalability as the user base grows.
What I Built
Advanced search and filtering system across 12+ coaching categories with category pages, coach profiles, video previews, ratings, and availability indicators.
Flexible payment arrangements including service proposals, escrow-style payments, coach payouts, and a fully secure checkout flow via Stripe Connect.
Integrated live video coaching with WebRTC, session scheduling, recording options, and a seamless in-platform experience for both coaches and clients.
Full CRM-style suite including client pipeline management, sales funnels, digital marketing tools, analytics dashboards, and playbooks — all built into the platform.
Built a thriving community module with groups, events, forums, and networking features to create a support system around growth-driven coaches and clients.
Comprehensive admin panel for coach verification (ICF, PCC, MCC, IPEC credentials), user management, content moderation, analytics, and platform configuration.
Development Process
Platform Screens
Outcomes
Successfully onboarded coaches verified against ICF, PCC, MCC, and IPEC certifications.
Platform scaling to millions of users, supported by AWS auto-scaling and CloudFront CDN.
High client satisfaction and repeat sessions driven by the matchmaking and session flow.
The platform was architected with real depth — not just beautiful UI, but a scalable backend, clean APIs, and rock-solid AWS infrastructure. It felt like having a senior engineering team in one person.
Ready to Build?
Full-stack development · AWS infrastructure · Scalable architecture